The Smart Business System — AI-Powered Business Coaching for UK Business Owners
Built by business owners, for business owners

Stop running your business. Start building one.

The Smart Business System combines AI tools, expert coaching, and a community of owners to replace the daily grind with a system that actually works — so you grow faster and get your evenings back.

See What's Included →
Team of people working together in a modern workspace

Sound familiar?

You didn't start your business to spend every evening on admin, figure out AI alone, and still feel like you're falling behind.

That ends here.

Tool Chaos

You're juggling five different tools and none of them talk to each other

Lost in the Noise

Everyone's talking about AI but nobody's explaining it for your business

Busy but Stuck

You end the week exhausted but feel like you haven't moved forward

Marketing Paralysis

You know you should be doing more marketing — but where do you even start?

Wearing Every Hat

You're the business owner, the admin, the salesperson, and the support team — all at once

No One to Turn To

There's no one to ask who actually understands running a real business

This isn't a you problem. It's a system problem. And that's exactly what The Smart Business System was built to fix.

The Old Way vs The Smart Way

See the difference in one week.

Before The System
  • Lonely leadership

    Carrying the weight of the business entirely on your own shoulders.

  • The busy trap

    Ending every week exhausted — but no closer to your real goals.

  • AI overwhelm

    Knowing you should use AI but not knowing where to start.

  • Scattered tools

    Juggling 5+ apps and subscriptions and still not organised.

  • Inconsistent marketing

    Struggling to post regularly because content feels endless.

With The System
  • Expert support on tap

    Coaching, community, and real answers — every week.

  • Weekly momentum

    A clear operating rhythm that turns plans into finished results.

  • AI made simple

    Pre-built tools and step-by-step guidance — implement in days.

  • One command centre

    Your whole business — one place, one membership.

  • Effortless visibility

    High-quality content in minutes, keeping your brand alive.

Business owners collaborating in a modern workspace
Cancel Any Time
UK-Based Team
Real People, Real Support
There's a better way

Built by people who've been there

The Smart Business System wasn't dreamed up in a boardroom. It was built by small business owners who were drowning in the same overwhelm you're feeling right now. We figured out how to use AI to reclaim our time, simplify our systems, and actually enjoy running our businesses again. Now we're sharing everything we've learned — so you don't have to figure it out alone.

Real people, not gurus

Meet Your Team

We're not faceless AI gurus. We're real business owners who use AI every day, and we're here to guide you, personally.

Cliff WalkerCW
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Founder & Head of Coaching

Cliff Walker

Cliff doesn't just talk about business growth — he's spent 30 years making it happen, coaching entrepreneurs and building sales networks spanning four continents.

As Head of the SBS Franchisee Network, he brings that real-world experience directly to every partner he works with.

Cliff is also a super successful author and lifelong learner who might be plotting his next travel adventure or drafting a new book chapter.
Gem OutramGO
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Founder & Head of Community

Gem Outram

Gemma Outram is a business growth coach and award-winning entrepreneur, having built a multi-million-pound, relationship-led business which continues to grow.

She combines proven social media strategy with practical AI adoption to help business owners work smarter, reduce overwhelm, and grow with confidence.

Outside of work, Gemma's usually running around after her son and dogs, dreaming up her next travel adventure or creating the perfect cup of tea.
Matt RossMR
'" />

Head of Marketing

Matt Ross

Matt Ross is a sales and marketing strategist who thrives on helping businesses grow. With over 15 years' global experience, Matt brings both creativity and real-world solutions to the table.

As Head of Sales & Marketing at The Smart Business System, he's dedicated to boosting members' visibility and revenue from training in social media to helping you win more clients.

Outside the office, Matt is always learning: experimenting with the latest in AI & technology. He's a big football fan and enjoys a good cup of coffee.
Here's how it works

Your Membership, Unpacked

One system. Not five tools.

Most business tools hand you a blank box and wish you luck. The Smart Business System is different. You get AI tools already set up for your type of business, training you can implement the same day, live coaching when you get stuck, and a community of owners who've been exactly where you are. Everything connected. Everything working together.

Your first week is guided, not guesswork.

Every member starts with a personal 1:1 Welcome Call with a founder, a plan built around your specific business, and a set of AI prompts written for you — ready to use from day one.

My SBS AI Tool — Built for You

Your all-in-one AI workspace that brings together the best of ChatGPT, Claude, and Gemini. It learns your voice and creates content that actually sounds like you.

Included from day one

Full Suite of World Leading Courses (worth over £1,200)

From AI QuickStart (if you're brand new and a little lost) through to Smart Content, Communication, and Organisation — practical courses you implement in minutes, not days.

The Smart Business System Community

A genuinely warm space to discuss your business challenges, share wins, ask questions, and hear from people who are sat in the exact same seats with the same worries and ambitions.

Live Workshops & Webinars

Hosted by the founders, coaches, and special guests. We'll even tell you which ones are worth your time and which ones aren't — because we're here to give you time back, not waste more of it. All kept in an on-demand library for you to rewatch anytime.

Knowledge Base

Video tutorials, step-by-step guides, and practical articles for every question you'll have. No Googling, no rabbit holes — just clear answers when you need them.

Always growing

Real people. Real sessions. Real results.

You're never figuring this out alone.

One of the biggest reasons people don't get results with AI is simple: they get stuck and there's no one to ask. At The Smart Business System, that never happens. Alongside the courses and tools, you get direct access to the people who built this — live, in person, and on a regular basis.

🎤

Live Workshops & Webinars

Regular sessions hosted by the Smart Business System founders and hand-picked guest experts. Some focused on AI, many on the proven business strategies behind multi-million pound companies. We'll always tell you which ones are worth your time — and which ones aren't.

Included in all plans
👥

Group Coaching Sessions

Structured group calls where you bring your real challenges and leave with real answers. No fluff, no generic advice — just honest, practical guidance from coaches who've built and run businesses themselves.

Included in all plans
🗓️

One-to-One with the Founders

On the Pro plan, you get a dedicated monthly strategy session — just you and one of the Smart Business System founders. No agenda templates, no tick-box exercises. A proper conversation about your business, where it's going, and exactly what to do next.

Pro plan

Every session is recorded. Miss one? Catch up in your own time, at your own pace.

No card required · Cancel any time

What members say

Real members. Real businesses.
Real progress.

“

Before The Smart Business System, I was trying to figure out AI completely on my own. Within the first week I had a clear plan, prompts written for my actual business, and I'd already saved three hours on content creation alone.

CM
Carlos M.
Business Consultant
★★★★★
“

The welcome call alone was worth it. Someone actually looked at my business and told me exactly where to start — I wasn't just handed a bunch of videos and left to figure it out.

KS
Kate S.
CEO, Swirl
★★★★★
“

The community keeps me moving. When I get stuck — and I do get stuck — I get a proper answer fast. I've implemented more in two months with The Smart Business System than in the previous year trying to go it alone.

RR
Rebecca R.
CEO, H&N
★★★★★

Your time is worth more than this

How much time could you save every week?

Tick the tasks you do each week. See your hours back in seconds.

Creating social content4h/week
Replying to customer enquiries4h/week
Following up leads2h/week
Writing quotes & proposals3h/week
Creating marketing campaign plans2h/week
Meeting notes & action lists3h/week
Keeping your pipeline up to date5h/week
Planning & prioritising your week2h/week
Finding new leads & prospecting2h/week
Client onboarding & welcome2h/week
Your hourly rate:
£
(used to calculate the value of your time)
0h
Back every week
0h
Back every month
£0
Worth of time back per year

Most members find the time saved covers the membership cost within the first month. Start your journey →

Simple, transparent pricing

Choose the level of support that fits your business needs.

🔥 Early Bird Offer — Ends 20th April 2026

Join now and save 50% on your first year — your price is locked in as long as you stay a member.

Pay monthly Pay annually 🎁 Save 3 months — get 12 for the price of 9
🔥 Early Bird — 50% off until 20th April
Smart Start

Perfect for steady, supported growth.

£99 £37.13 /mo

Billed annually (£445.50/yr) · 3 months completely free

You save £147 vs monthly

  • One to One Welcome Call & Membership Tour*
    *Limited time offer — with a founder. Before you do anything else, you'll get a personal call with one of the founders — not a salesperson, not a support agent. They'll take the time to understand your business, what you're trying to achieve, and where AI can genuinely help. They'll also walk you around the membership so you know exactly where everything is and what to do first.
  • Smart Start Plan with ready to use SmartPrompts tailored to your business
    After your welcome call, you won't be left wondering what to do next. We'll put together a personalised plan — specific to your business, your goals, and your starting point. You'll also get a set of AI prompts written for your industry and the tasks you actually do every day. Open them, copy them, use them.
  • Full access to My Smart Business System Tool for 1 user
  • Full suite of World Class Business & AI Courses valued over £1,200
  • Access to Knowledge Base (limited)
  • Access to Workshops, Webinars and Events
  • Access to the Community
  • Online Support for Business/AI Queries and Questions
  • UK Based, In Person Workshops
Cancel any time

Stop guessing. Stop grinding. Start building the business you actually set out to build.

You don't need another tool. You don't need another course you'll never finish. You need a system, real support, and people who get it. That's The Smart Business System.

No card required · Cancel any time

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